Challenge: Create brand equity by helping AT&T’s Super Saturday Night be the number one trending topic worldwide the night before the Super Bowl.
Solution: Bring together a celebrity (JLo) with a crew of today’s biggest YouTube stars to create a series of content that both entertained audiences leading up to Super Saturday Night and promoted the awareness of the be concert. Then during the event, create live content of each influencer throughout the concert as they shared the experience with their fans over social. Within 25 minutes of the concert starting, Super Saturday Night was the number one trending topic worldwide. Over 25 pieces of content were created, a few examples below.
