We’d rather it look like our refrigerator is filled with art from a hotel with coin-operated beds.
The Oust Team
There is almost nothing better than cracking open a Lacroix. The subtle flavors, the bubbles, the names no one knows how to pronounce. The experience is unmatched in the beverage world, and we are luckier than we know to exist at the exact same moment in history as this powerhouse of a liquid.
Here’s the thing, though. The cans look like the set of a made for tv movie shot in the 1980s. They look like the painting your aunt Maureen has had hanging behind her fake fern for 4 decades. We love nothing more than pouring a can of Pamplemousse down our throats on a hot summer day, but we’d rather not look like our refrigerator is filled with art from a hotel with coin-operated beds.
So we took it upon ourselves to update the look of this legend. We gave it our own 80s movie makeover, and as expected, our hero went from nerdy cat person to coolest kid in the class without having to change what was on the inside.
What we wanted most to do was to modernize the Lacroix brand. By breathing some new life into the cans, we hope to endear Lacroix further to the generation that has embraced it. The illustrated flavor characters bring a new and refreshing playfulness to the brand. Setting them against straightforward, modern yet timeless type and tongue-in-cheek copy completes the personality that should set Lacroix apart from its competition.
Executed by Oust in Atlanta, Georgia, the new-look Lacroix was imagined and designed by creative director Andrew Averso, with additional design work from Taylor Ostrum, illustrations by Zachary Handler, copy by Joshua Fletcher, and development by Ben Lopez.
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