GROUPLOVE - "Deleter" Live at Shaky Knees


250k Impressions across digital platforms and a 50% incremental increase in streams once posts went live

Challenge: A friend of Oust, GROUPLOVE came to us with a question: How do we create a second wave of interest in our single "Deleter" post-release?

Solution: Oust, and our production arm Ritual, strategized capturing a live performance video at the Shaky Knees music festival and creating a series of content to be dripped across social platforms taken from the hero video seen above. We saw massive engagement across social channels and digital platforms, helping to signfiicantly boost streams.