MGM Resorts & Twitter: Making Long-Form Video Thrive on A Short Form Platform

MGM Resorts & Twitter

5 Million+ Views and over 1 Million Engagements

Challenge: Create Twitter’s first original travel series, sponsored by MGM Resorts International.

Solution: Travel shows are all but white noise in today’s digital age, but Oust found that following a bold and witty personality, experiencing a new destination for the first time, gave viewers the relatable experience of traveling alongside the host. We dreamt up a six-part series that dropped on a weekly cadence, ultimately generating more than 5.5 million views.