/Work*

Moe's Southwest Grill

Moe’s Southwest Grill

15 Million Views, 150% Growth in Earned Media, And 1 Million Engagements

Challenge:
Moe's came to Oust needing a new ad campaign in 2 weeks and wanting that ad campaign to drive organic engagement + sharing.

Solution:
The best way for a brand to drive earned media to add value to their customers' lives, and there is no greater value than laughter. The Oust team sat down and came up with three little words concept in 24 hours, partnered with Ritual to dive right into production, and took the 3 little words campaign live two weeks from being brought to the table. The engagement was off the charts for Moe's who, had for a season, seen a drop in the branded content that was distributed to digital platforms.

Agency: Oust
Production Company: Ritual
Director: Jeff Venable
DP: Carson Nyquist
Camera: Alexa Mini
Lenses: Master Anamorphics